-
Make sure the information is
newsworthy.
-
Tell the audience that the
information is intended for them and why they should continue to read it.
-
Start with a brief description
of the news, then distinguish who announced it, and not the other way
around.
-
Ask yourself, "How are
people going to relate to this and will they be able to connect?"
-
Make sure the first 10 words of
your release are effective, as they are the most important.
-
Avoid excessive use of
adjectives and fancy language.
-
Deal with the facts.
-
Provide as much contact
information as possible: Individual to contact, address, phone, fax, email,
Web site address.
-
Make sure you wait until you
have something with enough substance to issue a release.
-
Make it as easy as possible for
media representatives to do their jobs.
